Roberto Cavalli was born in Florence, Tuscany. Cavalli decided to enroll at the local Art
Institute, concentrating in textile print. While still a student, he made a
series of flower prints on knit that caught the attention of major Italian
hosiery factories.
In the early 1970s, he invented and patented a revolutionary
printing procedure on leather, and he started creating patchworks of different
materials. He debuted these techniques in Paris, immediately getting
commissions from the likes of Hermes and Pierre Cardin. He then opened his
first boutique in 1972 in Saint-Tropez.
In Milan in 1994
Cavalli presented the first sand-blasted jeans. By December of the same year,
he had opened boutiques in Saint Barth, in the French Caribbean, followed by
others in Venice and Saint-Tropez. Besides the main line, which is sold in over
fifty countries worldwide, Roberto Cavalli designs RC Menswear as well as the
youth aimed line Just Cavalli, launched in 1998 and comprising today men’s
wear, women’s wear and accessories, eyewear, watches, perfumes, underwear and
beachwear.
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